NBC News 'theGrio' Builds Audience with Original Video

theGrio.com, the NBC News unit which targets African Americans, has built a growing audience and revenue model with original video, says co-founder Barion Grant in this interview with Beet TV. Grant spoke at a recent online video news forum at the Columbia Journalism School hosted by duPont-Columbia Awards and the Online News Association He says social media has enabled the site to have a "top down bottom up approach" to building a more organic audience. NBC News-owned site, targeting African Americans, has over 400,000 Facebook fans. Nitya Rajan

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