Friday, 10 August 2012

The trials and tribulations of bringing UMF to Korea

What is going on with the ridiculously impressive roster of names that Korea has managed to lure to the peninsula this summer?

Jisan Valley Rock Festival, which spread over three days at the end ofJuly, drew 101,000 music lovers to catch bands like The Stones Roses, Owl City, James Blake -- and of course Radiohead. 

Coming up on August 24 is Super!Sonic, with another star-studded lineup that includes the likes of the Smashing Pumpkins, New Order, Foster the People, Gym Class Heroes, Soulwax and the Vaccines. 

And just last weekend, on August 3-4, at the first Asian debut of the world's largest electronic music festival, Ultra Music Festival, electronic dance music giants Steve Aoki, Skrillex, Tiesto and Carl Cox spun to crowds of 25,000 on the first day and 30,000 on the second day, leaving decidedly staggered by the Korean crowds. 

As Skrillex proclaimed on his Twitter soon afterwards, "UMF KOREA was easily top 5 festivals I?ve ever played?that was intense. Crowd gave me goose bumps the whole time."

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