Berkleemusic Enrolls 500+ New Students Via Direct Marketing From Their YouTube Channel [Case Study]

Since 1945, Berklee College of Music has fostered the careers of a constellation of superstars?among them, pianist and singer Diana Krall, Grammy Award-winning jazz artist Esperanza Spalding, musician and producer Quincy Jones and even YouTube sensations Amy Heidemann and Nick Noonan of Karmin. But Berklee, which is located in Boston, can only accept a limited ...

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