CHICAGO -- GRPs are starting to become the norm for online buying, but TV will also begin to use more digital metrics in media buying and planning, says Michael Glantz, analyst with Forrester Research. Beet.TV contributor Ashley Swartz spoke to Glantz at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices for a discussion of Forrester's recently-released report on the role of GRPs in digital media. "Anyone who wants to play in cross-platform media planning will have to use GRPs...even though most people know the GRP is inadequate," Glantz tells Beet.TV. That's why other forms of measurement such as cross-platform reach, engagement across screens, and set-top box data will become more important for marketers to augment their TV buys. "You will see TV get more digital. You are seeing specific TV data sets emerge to make TV smarter," he says in this video interview. When assessing campaigns, marketers will look at GRPs to validate the campaign, but at other forms of measurement to determine the effectiveness, he says. He adds that he doesn't expect addressable TV to have a huge impact on the TV ad market because the opportunity doesn't extend much beyond local operators.
Car insurance is meant to protect not solely your vehicle, but it is also designed to protect you and other cars on the road. So, it is significant to carry insurance, if you drive a car. There are many policies with different alternatives to select. You can compare market car insurance rates and get a policy for less money, but take your time to research.
I am pleased to announce Beet Retreat 2013, a two-day conference on the state of digital video at the W Retreat and Spa on the Caribbean island of Vieques on February 1 and 2. Our keynote speaker this year will be Rob Norman, Chief Global Digital Officer of GroupM, Worldwide the media buying unit of WPP. This is our second year organizing this invitation-only event. You can find videos from our last event, held in March, right here. The program will be limited to 30 participants. Each speaker will have the opportunity to be part of one of several panels and/or be interviewed on-site. The panels will be taped and published on Beet.TV and throughout our syndication network. The event will be both a comprehensive exploration of our fast-changing industry as well as an extraordinary networking opportunity with the top publishers, network executives, journalists, investors, technologists and advertising executives from around the globe. The programming will break into three tracks: digital video monetization; the technology of distribution and the future of content creation around entertainment and journalism. Helping moderate will be Jason Pontin, editor-in-chief and publisher of MIT's Technology Review. We are pleased to have MIT's venerable publication as our media partner. Pontin helped moderate last year. Here is what he says about the program: "If you want to understand how online video is being transformed by new technologies and business models, you need to join Andy Plesser at his Beet Retreat in Vieques. You'll hear from the innovators and business leaders who are driving the future of online video—at the beautiful W resort—and return home with fresh insights to apply to your own ventures." Jason Pontin, CEO and editor in chief, MIT Technology Review Here are more testimonials from last year's attendees: "The Beet.TV retreat in Vieques is the consummate anti-conference. A small group of senior executives all of whom touch the online video industry gather in a beautiful setting to discuss the future. Long lasting friendships are formed. GO!" Joy Marcus, Partner, Draper Fisher Jurvetson (New York) "Joining Andy Plesser's Beet.TV retreat, away from where events usually take place, was a great experience. It entailed an intimate and unique forum of top digital executives, the right blend of bigger companies and smaller startups, a well defined agenda -- which all around -- turned into a top notch experience. People shared, exchange thoughts, debated and had a great time. Taboola will be there next year." -- Adam Singolda, CEO Taboola (New York) "The Beet Retreat is unlike any conference you have been too. Enjoy fantastic food, breathtaking views and stimulating conversation with some of the best thought leaders in the media industry. Leave your business cards at home and be prepared to make new friends." Lippe Oosterhoff, CEO Livestation (London) The conference begins on Friday, February 1, and ends on Saturday evening. Spouses, partners or traveling pals are welcome to attend the two extraordinary dinners and other activities. We can accomodate kids too. There is a registration fee of $950. If you would like to suggest a participant, please email us at info(at)beet.tv About Vieques and the Event Vieques is an amazing place, certainly worth a few extra vacation days if possible. It was just named the top Caribbean Island by Travel & Leisure magazine. For a flavor of the island, please watch my video of the island's wild horses eating mangoes at the top of this page. Below is a photo montage of the March event. Logistics and Transportation Attendees need to fly to San Juan International. There are many direct flights from U.S. cities via JetBlue, Delta, Continental, American and others. From Europe, there are direct flights from London Gatwick (BA) and Madrid (Iberia). Prices right now, from New York to San Juan, are relatively low but will go up. Vieques is about 25 minutes by a small prop engine plane from San Juan International. The plane tickets are about $200 roundtrip. We recommend Cape Air, Vieques Airlink and Seaborne. There is also a ferry which is located in Fajardo, about a 1:15 drive, $75 cab ride from the airport. The ferry is $2.00. Hotels and other Lodging The W is providing participants with a room discount. They are holding rooms for us at a special room rate of $299 per night. This discounted rate must be booked by December 1. There are small, less pricey inns and guest houses, which we recommend. Also, if you are a family or coming with another couple, renting a house is an option. Some places we suggest are: Malacon House, modern guest house in Esperanza Hix Island House, high design ecotourism Hacienda Tamarindo, old fashion Caribbean inn Casa Casadas, small and dramatic b&b Villa Venti, small, modern and cool b&b You can find a number of houses for rent on VRBO.
Merry Christmas! Happy Hanukkah! Happy Kwanzaa! Did I get them all? The holidays are upon us and many people around the world consider this the best time of year. Especially children. If you live in one of the western democracies, you know what the Christmas season is like.
The Internet offers lower prices and faster approvals, so getting auto insurance quotes online makes perfect sense. There are also risks involved in sharing information online, but with vigilance this can be guarded against.
You've probably heard many times that the ability to think and plan strategically is critical for both organizations and individual professionals. But it is not always clear just what that entails, and how you can get better at it.
This trilogy of articles looks at the development of bigger and better data centres across the world. It considers what is driving this construction boom, some of the challenges it faces and examples of how it is being implemented.
A Solar Hybrid Inverter is designed with great flexibility to give people the chance to add as many solar panels as they like and require. Thus, you are ensured of incessant power supply even if there is a long and terrible power failure. Most importantly, you end up using Green Power which in turn aids in upholding the principle a pollution-free environment.
While it's always best to spend time and thoughtful consideration on the topic of hiring a good auto accident attorney, not everyone is lucky enough to hit the jackpot the first time out. It may be time to move on. Here's how you can do so.
Today's article is about how to transition into a new business.Whether you're transitioning from a corporate job into a new business or if you are transitioning from one business to another, it can feel like a bit of an identity crisis. I know because I've done this twice.
There are many reasons to steer clear from real estate properties - the high price alone can deter anyone who's planning to buy one. But with the availability of modular kit homes, anyone who plans to have a decent low-cost home can have one without busting their household budget.
We may still be a couple of months away from its long-awaited release, but RIM's first BlackBerry 10 smartphone certainly doesn't seem to be shy of the cameras in the interim. Just last week, some photos turned up on the CrackBerry forums that offered a clear look at the new L Series model next to a BlackBerry Bold, and now another batch of images have made a brief appearance on Twitter before being promptly removed. Those latest, first spotted by TechSuplex, are unfortunately of the BlurryCam variety, but they do show the phone from a variety of angles, and the device in question was said to boot up in a snappy eight seconds. As CrackBerry notes, they also appear to be relatively recent, with the device sporting the new style icons that were just revealed this month. Hit the links below for a closer look.
An eye-catching Custom Logo Design can increase the icon attraction and help get esteem for your merchandise. The expert business logo should be unique and appropriate too.
Whether you're looking to decorate your kitchen or bathroom - tiles are the most obvious choice to create a clean, functional and attractive finish. It's easy to lay a lino, or paint the walls with a special kitchen and bathroom paint, but these will have to be re-done every few years to maintain a beautiful, hygienic finish.
It's that time friends, the weekend when we say goodbye to the college football regular season. While there's plenty of NBA, college basketball, college hockey, and NHL action to tide us over, it just won't be the same until the bowls get into full swing. TNT is bringing back a couple of shows from fall hiatus, and we've got a few Blu-ray 3D titles hitting shelves. Look below for the highlights this week, followed after the break by our weekly listing of what to look out for in TV, Blu-ray and videogames.
The Walking Dead After an often lackluster second season (until the finale), AMC's hit show has been firing on all cylinders since then and we're actually disappointed that we're wrapping up the first half of season three so soon. Between goings-on at the jail and in town, there's sure to be plenty of action, people choosing sides and, oh yeah, zombies. (AMC, December 2nd, 9PM)
College Football This weekend the college football regular season comes to a close, with several conference championships and a couple of other rivalry games that will play into bowl selections. We'll find out who will be joining Notre Dame in the Championship Game once the SEC title has been awarded, and where everyone else is going Sunday night. Whether you love the current system or love to hate it, cherish it, since after next year we're going to a playoff and fans will have to be angry about a slightly different set of circumstances.
MLS Cup While much of the news is about David Beckham's departure from MLS after this weekend, there's still a game to be played. LA takes on Houston Saturday afternoon, so if you prefer your football played mostly with one's feet, you know where to tune in. (ESPN, December 1st, 4:30PM)
Yesterday, the Atlantic?s Jim Fallows wrote that the response to attacks on U.S. Embassies in Cairo and Benghazi was Mitt Romney?s three am phone call, and that his instinct to jump the gun on politicizing the attacks, then double down...
You might say the day is never really done in consumer technology news. Your workday, however, hopefully draws to a close at some point. This is the Daily Roundup on Engadget, a quick peek back at the top headlines for the past 24 hours -- all handpicked by the editors here at the site. Click on through the break, and enjoy.
Today there are various ways of making money, and internet marketing is a rapidly popularizing method. But in order to take advantage of this method it is important to grasp a few terms, it is important to understand the concept of Resell Rights.
Perusing the internet from time to time, I've seen many articles, tutorials, and YouTube videos that address SEO. What's the common denominator with most of them? They are never-ending, long-drawn-out and down-right lengthy; most with tender paltry attempts at humor, others have long winded explanations as to what they "offer" or a (dreary) listing of their experience and list of clientele. In short, many of their tutorials come off as nonsensical rabble. With that said, we will not delay a second longer.
This digital age that we all are part of; we are seeing numerous changes embracing us in all areas of our life. One of the biggest advancements in this era has been the internet and today most of our activities have been digitalized. Trading prior to going online was predominantly in the bull ring of stock exchanges, and it required a good amount of effort for individual investors to go there and trade in the stock market. Thus being physically present in the stock market was very important and hence only the really passionate traders could devote time to be physically present there. With trading now being available online, the number of participant traders and investors has increased many folds, also with internet now being available in almost each and every household. It's now much easier for even the average investor to participate in stock trading.
This is the season to be buying, and buying and buying. So many decisions to be made! If you are looking to purchase a toy, there are so many different brands to choose from! You may have decided to purchase your toddler a kitchen center, but which brand? At what cost? A no name or brand name?
MONACO - With its just-announced integration with the big online video platform Kaltura, and its existing relationship with Brightcove, AOL is building a sort of "video exchange" explains Ran Harnevo, SVP for Video at AOL, in this interview with Beet.TV In addition to plans to bring more video companies into the "exchange," he says that AOL will introduce a free, self-service function for publishers to access video from the platform. We spoke on Wednesday evening at the Monaco Media Forum where he was a speaker.kaltura - monaco - 11_15_12
When it comes to traffic laws, the troubles are more than complicated particularly in a city like Philadelphia. If you have been handed over with a speeding ticket in Philadelphia, you may have to face lots of troubles and the very first implication will relate to your driving license.
Playing online games is free and comes in different levels and varieties; and therefore, players can now find an ideal place to get entertained irrespective of their age. Online play games require the users to have a PC connected to high-speed Internet. This minimum investment allows the user to enjoy a new experience of entertainment from the safe confines of his or her home.
Being able to offer health-insurance benefits for your employees goes a long way in ensuring employee retention. While all business owners will agree that this is true, the rising cost of doing business and paying the insurance makes it difficult for many small-business owners to offer the benefits. If you are looking for a cost-effective way to give your employees coverage, you can get information about the various plans available.
Learn now how to win at roulette with Simple and Easy Strategies There are many ways that people try in order to win at roulette. Learn tricks, tips and strategies to help yourself win at roulette. But, remember, sometimes the game of roulette is based on luck and nothing else.
Classic cars, unlike more modern automobiles, may qualify for less expensive insurance than traditional insurance products simply because the vehicles are driven less frequently. This limits the owner's liability exposure, and most classic car owners generally treat these cars especially well.
Like many other ridiculous declarations by Muslim clerics, we now have another one from the ?grand? cleric of Saudi Arabia ? that talking to western media is prohibited by Islam.
Information technology or IT jobs are currently abundant, and this trend shows no signs of slowing down. Just about every industry relies heavily on computers. Whether it is a fast food chain or a factory, software is a critical part of day-to-day work, HR performance, and data analysis.
Private health care has become very popular among individuals especially because of the fact that they do not have to wait too long before they can see a healthcare practitioner or professionals. Most people are also concerned about cleanliness in some of the general hospitals and therefore turn to private healthcare for their needs. Most of these individuals seeking private health care have incomes that are disposable and finance is always in order for them to enjoy the services.
Evolving technology is radically changing the way goods and services are sold. As a result, market and buyer preferences are changing how we communicate and gather information. In order to continue to grow, companies and organizations must leverage and embrace technology. Here are some effective marketing strategies to leverage your company in today's digital world.
ZURICH (Reuters) - Actelion has submitted heart and lung drug macitentan to European health regulators, the second major step for the drug the Swiss group is positioning as a viable successor to its current top seller.
Web marketing or internet marketing today, is one of the widest use marketing strategies around the globe. It is because many people rely on their websites as their source of income; therefore they need to market it properly.
One of the best ways to perk up the performance of an older laptop is by increasing its memory. Most of the time, the process of adding RAM is little harder than changing a light bulb. But not every laptop is easy to upgrade, and some modern thin-and-light units can't be upgraded at all?you have to buy the laptop with as much memory as you expect to need for its lifetime. Here's a primer to upgrading your laptop with additional RAM.
Can You Upgrade?
The first thing to do when you're considering a memory upgrade is to verify that your laptop supports it. Then you need to determine how much memory you can add. Typically your BIOS and motherboard constrain the amount of RAM that you can add to your laptop. Every model is different, so consult your user's guide, search the Web, and read up on your laptop's specs at the vendor's website to figure out whether you can safely increase the amount of memory on your machine. While you're doing this research, identify the steps involved in opening your laptop case and swapping out the memory modules safely.
Next, you need to investigate how your currently installed memory is configured across the slots. For example, your laptop may have only two memory slots, both containing 256MB modules to achieve your system's current 512MB capacity. To get to 1GB, you would have to buy two 512MB modules. Alternatively, you might have a single 512MB module and an empty memeory slot, in which case you would need to add a second 512MB module to reach 1GB.
Last but not least, you need to know the type of memory that your laptop uses?PC133, DDR, DDR2, DDR3, or whatever?and its speed. Your laptop's documentation should contain this info, but you can also find it on the startup screen. If you don't see it, try pressing the Pause, Break, or Tab key while your system is booting, to freeze the boot or show the boot info. You can also find the memory type in the BIOS. Most often, you must press Delete, F2, or another function key early in the boot process in order to enter the BIOS.
In 2006, Georges St-Pierre won the UFC welterweight championship, then quickly lost it to Matt Serra. Getting the belt back became an obsession for GSP. He talks about that obsession, and talks through the rematch with Serra here.
By the time he steps into the cage to fight Carlos Condit on Saturday at UFC 154, 1,673 days will have passed since he beat Serra. He beat Jon Fitch, B.J. Penn, Thiago Alves, Dan Hardy, Josh Koscheck and Jake Shields to hold onto the shiny piece of metal and leather. Save the win over Penn, GSP didn't finish any of those fights. Still, he's dominated his division for four years. Will that domination continue this weekend? Speak up in the comments, on Facebook or on Twitter.
Wholesaling houses has many benefits which once discovered could easily make this the preferred strategy of many real estate investors who currently find themselves struggling to realize their goals and dreams via other forms of real estate investing. ? It is sad to see so many real estate investors making so many mistakes and working so hard, only not to see their dreams come to fruition simply because they have the wrong strategy or have been misled by the media. ? Real estate investing can be highly profitable and...
Forget lords-a-leaping and maids-a-milking - in Snowdonia, the twelve days of Christmas are all about fun activities and attractions! Here's the ultimate guide to Christmas in Snowdonia.
When most people experience any type of issue with their vehicle, they will immediately panic due to the fact that most auto repairs are quite expensive.
A car accident attorney can help you through the tough situation of a collision. It is best to have guidance from a professional if you want compensation awarded.
Hi Friends, (Disclaimer: I started writing this the end of last week! �Whew … and that is the life of a newborn plus toddler … sorry for our delay!) A post from Mommy’s perspective … Thanksgiving … already! �Next week! �Are you excited? �Prepared? What are you thankful for … ? �And how are you celebrating? We are lucky in that both of our parents live nearby, but we will probably spend Thanksgiving with my family (and my sister aka Auntie Tam aka Tia and her husband will be in town!). �We don’t want Super Newborn Sadie around too many people, and E’s parents are going to have a household Read More
Once you have your online income blog, you should really step back for a second and think about the "residual income formula" that you plan on using. You'll want to get a clear picture in your mind of how this works, because clarity is power, and power is money!
Some races look like they're fun to win. The Amazing Race. The Indy 500. The Tour de France. And some races look -- and are - just plain awful to win, including the on in which businesses claw, grab, jab and smack each other silly in a no-holds-barred attempt to become the undisputed low price champion.
[Sponsored Post: Job searching in London? http://london.trud.co.uk�With more than 200,000 vacancies.] What was your biggest “fail” as a new founder or CEO, and how did you overcome it to focus on building your brand and business instead? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the [...]
If you are employing new staff for your toddler group or any other organisation that works with children, employment vetting is crucial. Our guide covers the reasons and issues associated with CRB checks.
When clogs develop, you have two choices: you can attempt to get rid of them yourself or you can call out a drain cleaning professional. While stubborn clogs may demand the latter, here are some things you can do on your own to keep your pipes running smoothly.
People today don't know much about car insurance beyond the fact that you must have your car insured. Buying a car has become an expensive affair today. This being the case, a car accident can make it worse for you.
Steel flange pipe is a type of coupling used to join together two different lengths. You'll find the flanging coupler at the end of the length, allowing a specific type of use from the tubing. Here is an overview of this type of connection.
You need to create a to do list that is a rock solid system that captures everything you need to do. If you are a beginner online you may have a sense there is something you're supposed to do, but are not clear on what that is.
When it comes to shopping for mattresses, there are some things you can do to help you find a good quality bed without having to pay a fortune. Make sure that you do your homework before you get started shopping.
Save 10% on ID Card Printer Ribbons through November 30, 2012 at IDCardGroup.com ? with Coupon Code Ribbons10
ID Card Group, a leading provider of ID card printers, ID systems, supplies, and accessories is offering special savings in November on all ID printer monochrome and YMCKO ribbons. Advances in ribbon technologies across all brands have enabled sharp, crisp text and impeccable color images on plastic ID cards, along with an array of user-friendly features. YMCK ? Full, four-color ribbons print vibrant full-color images and black text on a single side per pass, making them ideal for simple, single-sided plastic cards with ID photos and text. ID Card Group offers a full line of ID card equipment, supplies, and accessories ? from identification and access control products, to promotional products for loyalty or membership programs, to gift, payment, or phone cards and systems. Industries such as business, schools, government, military, law enforcement, healthcare, gaming, hospitality, trade shows/conventions, sports & entertainment and more choose ID Card Group for its selection, expert service, and low price guarantee.
CHICAGO -- Video-sharing site Dailymotion has nearly doubled its video views in the United States over the last year, says Roland Hamilton, Managing Director, United States at Dailymotion. Beet.TV contributor Ashley Swartz spoke to Hamilton at the Beet.TV Advertising Leadership Summit in Starcom's Chicago offices about the company's growth and strategic plans in the next year. Dailymotion has grown to 232 milllion video views in the United States each month, up from 132 million a year ago, Hamilton says to Beet.TV. That's helping the company extend its roots deeper into the U.S. market, on top of its broad global footprint. The company reaches 110 million unique visitors worldwide watching 1.8 billion videos each month. Also, Dailymotion has benefitted from the consumer growth in mobile video usage; 20% of its audience is on mobile phones, Hamilton tells Beet.TV.As the site has upped its views, it's also expanded its ad strategy to encompass programmatic buying more as well as custom experiences for marketers. "Programmatic buying has its place and is really growing for us," Hamilton says. In addition, Dailymotion is building a studio in New York for branded entertainment, live programming and for its indie producers to use. Look for more live programming on the site in the future. Dailymotion played a part in the recent Virgin Mobile FreeFest concert, which it streamed earlier this month. That afforded a range of ad opportunities from home page takeovers to band playlists to social elements, Hamilton says.
Network operator Three has boasted that it has recruited a million new customers to its ranks in the year running up to the end of September 2012. It has added 300,000 of those in the last quarter, and now has … Continue reading →
Your home is your castle, the old saying goes. It is your place of refuge from the rest of the world. It should also be a place that makes a statement about who you are as an individual or a family. If you want your new home to be individualized to fit your lifestyle and demonstrate your personality, you should consider interviewing custom home builders as potential contractors for your building project.
Sports lawyers need to be highly experienced practitioners of general law. Except for athlete-agent statutes in many states, there are virtually no laws specifically governing sporting events, organizations and the competitors. Attorneys representing athletes and other involved parties have to work on general law areas such as contracts and intellectual property rights.
It’s time to close out another week, but not before we dish up another health serving of HOT deals, courtesy of our friends at LogicBuy. The featured attraction this Friday is a Dell Alienware m18x r2 18.4" Core i7 Ivy Bridge-based, quad-core gaming laptop with a full HD screen and 2GB GeForce GTX 660M for just under $1900. The Dell...
Cleanroom Packaging Bags are used in medical component manufacturing, micro-electronics, pharmaceutical manufacturing and other clean room environments where packaging bags of the highest cleanliness standards are required. It is important to buy these bags from quality manufacturers. There are numerous options available over the internet as most of these companies have an on line presence.
Nov 16 (Reuters) - WiFi products maker Ruckus Wireless Inc failed to impress in its market debut after higher pricing of its offering tempered investor enthusiasm in a weak U.S. IPO market.
The critical illness cover is a policy which pays lump sum amount of money that is free from tax in case of a diagnosis for a critical illness under the policy. It is an insurance cover that will help you in paying all the medical bills providing income for your family during the sickness period and also cater for your mortgage.
European surfwear company Protest Boardwear has just dropped the final episode in their seven-month travel saga "From Here to There," which follows four of their top riders on separate journeys from the most desolate and cold corners of the seas of northern Europe. Yannick de Jager, Lars Musschoot, Oli Adams, and Tim Boal are the subjects of the some 20 episodes, each very well shot and edited. Each rider was followed on his path, with the final episode taking place in Fuerteventura, in the..
Thanksgiving is one week from Thursday, and that means the holiday shopping madness is almost here. Before you know it you'll be fighting for parking spaces, navigating unruly crowds, and taking elbow shots in the kidney trying to snatch up that Black Friday HDTV special. But when is the best time to risk life and limb and venture out into the overcrowded malls or maybe just spend hours hunched over your laptop searching out deals online?
If you're buying electronics this holiday season there are nine specific days you'll want keep your eye on, according to a new holiday gift guide from Savings.com. The shopping deals site took a look at more than 1.5 million deals from 25,000 retailers across the U.S. to figure out the best time to buy specific items. Some of the days Savings.com says to make note of on your calendar are obvious while others are a little less so. Whether you're a practiced hand at holiday gift shopping or need a few reminders, here's a breakdown of the days you're most likely to find deals on PCs, tablets, HDTVs, set-top boxes, and computer accessories.
Thanksgiving Day
The first five deals days should be pretty obvious to anyone familiar with the basic schedule for holiday deals. Electronics deals start online on Thanksgiving Day, which is historically a more popular day for online buying than Black Friday. In 2011, 176 million unique visitors checked out deals on more than 500 retail websites during Thanksgiving, an increase of 9 percent over 2010, according to Experian Hitwise.
It’s time to close out another week, but not before we dish up another health serving of HOT deals, courtesy of our friends at LogicBuy. The featured attraction this Friday is a Dell Alienware m18x r2 18.4" Core i7 Ivy Bridge-based, quad-core gaming laptop with a full HD screen and 2GB GeForce GTX 660M for just under $1900. The Dell...
