How to Get the Media to Call You

Regular readers of this letter know that on any given day up to 70% of all the news in regional or national newspapers, on television, radio and online is released, pitched, or in some way influenced by someone outside the media. Publicity is such a powerful compliment to traditional advertising that almost all major corporations staff entire departments with people whose only job is to get their company, product, service or executives in the news. It's that important!

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